This is recommended by Online digital marketers to gain hands-on experiences.
The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich
The author attempts to promote his working lifestyle for the reader broken down in four steps. I have to start by sayings this book is written at a very low reading level and a lot of needless filler.
The author breaks it down in four steps D E A and L
D is for definition and is probably the only part of the book of any substance. If you’re under 23, naive, and never stand up for self you might get something out of it. It’s mostly work mindset a lot of people have developed over a year or so in the work world.
E is elimination which is his time management section. Honestly there is some good advice , however,there are way better books on the topic. He advocates the low information diet which basically being willfully ignorant.
A is for automation. In this section he advocates for first automating/ outsourcing as much in your life as you can to save time and money.
But the main focus is setting up a business online that sells things of little value very overpriced and attempting to automate that. Having worked in online marketing, I can tell you the information here is outdated, vague, and not very thorough. If you want to set up a business online I would recommend reading a different book. He also advocates calling yourself an expert and teaching courses on topics you have no authority in. Ultimately, this is where the book falls apart as this is his central way to live the four hour work week, which if you take a look at his own life he isn’t living that way.
For L is for liberation and I took his low information diet and stopped reading.
Conclusion: this book is for naive, weak, dummies who hate their jobs and will take any terrible advice to give them hope. Ultimately this book is like his own online business which sold a product of little value he wasn’t an expert in. Which is what this book is.
DotCom Secrets: The Underground Playbook for Growing Your Company Online
Having had an online business since January 2003, I've read many, MANY books about online marketing, and have even purchased some of the big-ticket courses, such as Jeff Walker's "Product Launch Formula" and Mike Filsaime's "Butterfly Marketing". I've even had a chance to review Frank Kern's "Mass Control" and "List Control" products. Others I've learned from include Rich Schefren, Glenn Livingston, Todd Brown, Mark Joyner, Terry Dean, Yanik Silver, Jim Edwards, Willie Crawford, Jimmy D. Brown, Dan Kennedy, and the list goes on and on.
I can say, without a second's hesitation, that Russell Brunson's "DOTCOM Secrets" book trumps all of them.
This book has just the right mix of high-level strategy and low-level tactics to make it a solid playbook for anyone who wants to make their online business a profitable one, while operating with the highest degree of ethics and integrity. It has shown me where I have made many mistakes along the way, and as I implement the ideas, I'm finding that it's easier to attract the right customers who resonate with my materials, and help them see the value in owning my higher-end products.
The only downside to this book is that it doesn't address the technical side of things, and this means that a newbie will need to go elsewhere for the final implementation. The good news is that once you have implemented the information here, you won't have to rebuild everything again, because you'll have done it right the first time.
Scientific Advertising
Incredibly good book for those seeking to understand the basic, yet most powerful concepts of successful advertising. The book, however, takes a bit of patience to read because it's written in a text-book kind of way and the sentence structure is sometimes a bit confusing. It might not be the most organic read you'll have on the topic, but still, a treasure trove of knowledge if you're looking to get into marketing or copywriting.
Crushing It!: How Great Entrepreneurs Build Their Business and Influence—and How You Can, Too
Crushing It! is the elite guide to growing a personal brand, business, or following around your passion. It is not a get rich quick guide, or follow these simple steps book. Gary emphasizes that to be successful in any field requires work, but if you choose your work around your passion, life will be more fulfilling. In today's current state of the internet this is possible, and Gary breaks down the principles and work required to achieve what you want. He doesn't promise millions of dollars. He DOES promise you will be happy, if that means leaving your $150K a year job, to make $90K, then that's what it takes.
What is truly inspiring in this book are the abundant stories of those who read his first book, Crush It! and tales of their successes in applying the same principles taught in this book. Even if you read Crush It!, this book is a must read as platforms have evolved and strategies have changed. This is the new authority on social media use in 2018.
I add my own testament to his teachings and principles. In 2016 I started documenting my life as a pilot and sharing stories from the road, trying to help those interested in an aviation career. By following his tried and true methods, I have grown my following to over 35,000 followers and made some money with this 'side hustle' as Gary would say. I'm no entrepreneur, but this book speaks to everyone.
5 stars, I definitely recommend it to anyone who wants to share their passion with the world.
The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future
I write very few reviews, but this book was so utterly underwhelming I felt compelled to save others their time. The key lesson I walked away with is that if this poorly written, superficial, drivel laden book can land on the New York Times Best Seller list than fear not, you can definitely succeed in whatever your dream job may be. I have two main critiques of this book: 1) it dumbs down every idea and concept to such an elementary school level that its incredibly hard to stay interested. I'm no MBA business nerd, far from it, even so it's still cloyingly base and superficial. I love simplicity and clarity, but there's a difference between getting to a point and having no point at all. This falls on the later for 90% of the content. 2) There are sprinkles of keen insights and valuable lessons in here, but you have to work through dozens of vignettes and pop out boxes that were obviously written with about 5 minutes of preparation, because the vast majority you'll be scratching your head to figure out their point. And finally, a point that never ceased to bring my eyes rolling to the top of my head is the author's ridiculously naive interpretation of what people want with the freedom that comes from self-employment. There is an explicit assumption made abundantly clear throughout the book that we all desperately desire to be world-traveling, apple laptop toting, internet marketers. As a person who has traveled internationally the last ten years for work and now has a young family, I am desperate for the exact opposite lifestyle he purports I should want.
Content Strategy for the Web, 2nd Edition
In an effort to be more valuable as a partner to our existing and potential clients, as well as be able to carry a conversation (with limited eye rolling) with our Content Strategists, Building an online business? This is one of the best books to get and look for it's updates as much has changed in the online world of content marketing with Google's introduction of Panda, which rolled out this past spring but has been officially implemented since this fall, since the last writing. It's entertaining as a book about SEO, SEM, and content can be, filled with a lot of examples and strategies for strategically managing and analyzing online content for business and marketing.
This book was super valuable for our team as we strive to be better partners. We feel a lot smarter too!
Definitely recommend whether you are a content strategist or interested in why "Content is King".
Purple Cow, New Edition: Transform Your Business by Being Remarkable
As a small business owner myself, I have made many of the mistakes noted in the book regarding using traditional marketing techniques for my business. Seth Godin explains why traditional marketing/advertising, once tried-and-true methods of product market development, are less effective (if not ineffective) due to an oversaturated, over-advertised public, and commodity products that already dominate traditional ad space in print and media.
The alternative strategy is simply to do something remarkable in your ad campaigns and in your product. He provides great examples from big corporations (like the Target `big box' store) to the doctor practicing medicine that invests extra because he GENUINELY CARES for his patience. Being remarkable provides a referable product or service that the consumer can't wait to tell others about. It does require creativity to succeed, and a little good fortune to be sure.
Being remarkable targets one's audience and drives a sellable differentiation. There are many ways to get there, and there is risk involved. He elaborates on this issue and provides a realistic expectation, as well as a clear time when this approach is worth the risk.
The book is so relevant to this age of the internet, and provides a practical alternative to shotgun approaches to marketing: REMARKABILITY!
The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime
This is the last book I'm going to read about getting rich ... I promise.
Because this is the last and final book I will ever need.
It is THAT good!
It brings all the others together, for right here, right now, in 2014.
If I could only have one book, I would be very hard pressed to make a decision between this one and Think and Grow Rich.
In 2014 I would choose this book over TAGR.
It's more specific, it cuts to the chase and it's a great read. I love the way MJ writes. No floral prints here: Attitude check, reality check, get on it dammit - quit fooling yourself!
TAGR is really great though, I consider it more a philosophy of success, a self-improvement book, and very motivational too.
But The Millionaire Fastlane is exactly what we need right now, and it gets into specifics.
TAGR = A book for a better life in general.
Millionair Fastlane = How to actually get rich now, in this age, AND the mindset and philosophy required - no BS! And MJ helps you cut through the BS and gurus out there that are just selling you another rip-off seminar!
I promise, this is the last book I read about getting rich,
now I'm gonna go out there and f*ing do it!
(well I already am, I joined AppSumo, first step!)
Hold me accountable, I dare you!
Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
When I began reading this book, I got the feeling that it was just reviewing famous stories of major companies and how they got started. I was afraid it would not apply to me and my medium size business. However, it was a very easy read and after a little while I realized that I was taking notes about specific changes that I wanted to make in my company's marketing. I ended up with a list of several action items which I believe will improve our numbers. Even though none of the ideas in "Growth Hacker Marketing" were brand new, I was inspired by reading this book to make some changes. In fact, just by reading the book, I thought of a new idea that wasn't even mentioned. I will go through the top videos that I have on YouTube and add a link for people to click to bring them back to my website. It's such an easy change that will allow people to engage with me and my company. If you run a company or are responsible for marketing an idea, it's worth a couple of hours to read this book. If you pull out just a few ideas, it will have been worth your while.
Made to Stick: Why Some Ideas Survive and Others Die
This book tries to figure out exactly what the title says, why some ideas survive and others die. The author presents some ideas on how to make your ideas stickier, such as violating schemas, using the Velcro Theory of Memory, and creating "curiosity gaps." It gives you a different way to communicate ideas. This book is great for marketers and business executives because it goes over the challenges we face while trying to make ideas "stick". Some ideas presented can get a little "wordy" and the authors use a lot of examples to drive the point home, this had me skimming over some pages to get to the next idea.
This book is fun to read, I really liked the examples that they used it made the chapters go quickly. As with any book your read you are not going to agree with all their ideas, but everyone will be able to take something away when they are done reading. I recommend this book to college/graduate students, marketers, business executives, or just someone who likes to read. Also, for anyone that has tried to present their ideas, either to a client or the board of directors at their firm, there are some great ideas in this book to get your point across.
The insight on these topics are useful and many say they wished they read it earlier. If you like the writing style of the authors you will also like Malcom Gladwell's books. Also, if you haven't read the Freakonomics books I would read them too. The authors point out six main points that need to be done in order to have your ideas stick, each idea has it's own chapter that gives examples and guidelines. (This was mentioned in several other previous reviews)
1. Simplicity
2. Unexpectedness
3. Concreteness
4. Credibility
5. Emotions
6. Stories
This book is good for marketers, business owners, MBA students and people that are interested in how to make their ideas "stick".
This is recommended by Online digital marketers to gain hands-on experiences.
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